By Susan R. Wenner
Herald Publisher/Editor
Proudly born in Sanford and also residing in Deltona, professional photographer and videographer, Jordan Inthachack has quite the portfolio and stories with famous folks to fill a room.
“Life moves fast, and photos or videos let us relive those special times,” he said. “It’s one thing to remember a moment, but seeing it again makes it feel real all over. My interest in photography and video comes from the ability to capture moments and memories that will never happen again.”
Inthachack has worked with NBA stars, renowned hip-hop artists, major record labels and creative professionals from around the country. Although his career has taken him to exciting places, he says he has always stayed rooted in the city that raised him, shaped his passion, work ethic and sense of purpose.
“Working with hip-hop artists and NBA players still feels surreal to me,” he said. “Growing up, I only saw these people on TV or in magazines, so being able to work with them now is a true blessing. I never take any of these opportunities for granted. One of the athletes I’ve had the chance to work with is Cole Anthony, who currently plays for the Milwaukee Bucks and previously for the Orlando Magic. I’ve been a fan of his since his high school days, so seeing his journey and then getting to work with him through his 50 Ways Foundation has been incredible.”
Finding passion and love in his work, Inthachack added that he has helped capture moments from events like basketball camps, back-to-school drives and Christmas toy drives and seeing the joy these events bring to kids is truly special.
“One day, I hope to organize my own toy drives and similar initiatives to give back to the communities that shaped me,” he said. “I want to unite people and spread love.”
He elaborated by saying, “As for music and record labels, I’ve always been surrounded by music. My dad and uncles played instruments and sang for fun, so my love for it runs deep. Even though I didn’t become a musician or producer as I had dreamed of, photography has allowed me to live out those dreams in a different way. From working with major record labels to being on stage capturing artists and fans in the moment, and traveling to different cities for shoots. Every experience reminds me how far I’ve come and how much more I want to create.”
Adding more to his experience, Inthachack said, “Another highlight was getting the opportunity to work with the major record label Interscope Records,” he mentioned. “That is something I’m extremely grateful for and definitely consider a special form of recognition.”
Traveling from Los Angeles, Manhattan, Brooklyn, Atlanta, Miami, Savannah, and other places, he affectionately remembered each trip as a blessing.
“Being born in Sanford and raised in Deltona, I never realized how big and different the world truly is,” he said. “My camera has opened so many doors for me, it’s allowed me to travel, experience new places and see that there’s so much more to life than I ever imagined.”
He did add that a true defining moment in his work was in 2016, when he got the chance to photograph “A Boogie wit da Hoodie” while he was still in high school.
“I remember getting the email during class inviting me to shoot his first show in Orlando, it felt surreal,” he said. “That night was when I realized my passion for photography could actually become my dream career.”
Now, as a Deltona resident, Inthachack dedicates much of his time to supporting and collaborating with up and coming creatives in the community. He feels that he can inspire the next generation to chase their dreams, no matter how far they may seem.
The best recognition isn’t just meeting celebrities according to Inthachack, but to hear people tell him that his work or journey inspires them to keep chasing their dreams and that means more than any trophy.
His advice to those looking to get into photography or videography is “do your research and choose a camera that fits your needs and goals. You don’t need the best or most expensive equipment. It’s okay to start small and build your way up. The most important thing is to master what you have and truly understand your gear. I don’t even use top of the line equipment myself; I’ve just learned how to make the most of it and have fun with the process. Create what you want to create, there are no real rules in this. Just enjoy it, experiment, and express your ideas through the lens.”
He shared that “Photography and videography have allowed me to express myself in ways I never could before. They’ve shaped me into the person I am today. Through all the ups and downs, this journey has shown me how strong I truly am and taught me to appreciate every part of the process. I am nothing without my family and support system! I want to inspire others to take a chance on their dreams - to not be afraid of what could go wrong, but to think about what could go right. If it all works out, that’s amazing. And if it doesn’t, that’s okay too, because you’ll never regret trying, and you’ll have the memories you created along the way. Nothing is out of reach - whatever you can imagine is possible. I truly believe that everything you want in life is on the other side of fear.”
As far as future plans, Inthachack said he would love to own an art gallery to showcase his journey, from where he started to where he is now. He felt it would be amazing to have his photos displayed in a museum one day as well. “Through my work and story, I want to show others that anything is possible if you stay dedicated and believe in your vision.”
Jordan Inthachack can be reached or his photography and videography viewed at
https://www.instagram.com/_jdoc_/
https://www.instagram.com/jdocshotit/
Social media:
Jordan I. (@jdocshotit) • Instagram photos and videos
Jordan I. (@_jdoc_) • Instagram photos and videos
Email to book or questions: [email protected]
