Oviedo Mall is proud to announce the launch of its third annual
“Shop Small at Oviedo Mall” campaign, running now through Thursday, December 25, 2025. The
initiative encourages residents and the surrounding community to support the more than 40 locally owned
and operated small businesses that call Oviedo Mall home.
The campaign, inspired by the national Shop Small movement, aims to keep holiday spending local while
showcasing the diversity of businesses within the mall. From boutique retailers and specialty shops to
restaurants, artisans, and service providers, each offers a unique and personal shopping experience that
can’t be found at big-box stores or online.
“This campaign is all about celebrating the people behind our small businesses,” said Josh Gunderson,
Director of Marketing & Events for Oviedo Mall. “When you shop small, you’re supporting your
neighbors, your community, and the local economy. We’re thrilled to provide opportunities that bring
customers through the doors and help our businesses thrive during the most important retail season of the
year.”
Holiday Events to Celebrate Shopping Small
The Shop Small at Oviedo Mall campaign features a full calendar of events designed to make holiday
shopping festive and fun for all ages:
• Oviedo Night Market: Pajama Party – Friday, November 14 | 5 PM – 9 PM
Guests are invited to come dressed in their coziest pajamas and enjoy a lively evening filled with
local vendors, entertainment, and extended shopping hours throughout the mall. Many stores will
offer exclusive in-store specials during the event.
• Deck the Mall: Gingerbread Jamboree – Thursday, December 4 | 5:30 PM – 8:00 PM
A beloved annual tradition returns! Families can enjoy a night of holiday cheer, activities, and
treats while exploring Oviedo Mall’s small businesses. Participating stores will host children’s
activity stations, adult tastings, and one-night-only sales and specials.
• Enchanted Knights: Winter Bazaar – Saturday, December 6 | 11 AM – 6 PM
A magical winter shopping experience with themed vendors, live entertainment, and fun for the
whole family. Perfect for checking those last few names off the holiday shopping list.
• Shop Oviedo Day – Saturday, December 20 | All Day
Now in its fifth year, Shop Oviedo Day was created to capture the energy of last-minute holiday
shopping while supporting local merchants. Shoppers can enjoy one-day-only deals and exclusive
holiday offers throughout the mall.
Why Shopping Small Matters
According to the U.S. Small Business Administration, consumers spent over $17 billion nationwide
during Small Business Saturday 2023, and nearly 68 cents of every dollar spent locally stays within thecommunity. With more shoppers actively seeking local alternatives this year, Oviedo Mall’s small
business owners are ready to meet that demand with one-of-a-kind gifts, warm service, and a festive in-
person shopping experience.
“This isn’t just about a single day,” Gunderson added. “It’s about supporting small businesses all season
long and helping our community thrive. Whether you’re grabbing a gift, a bite to eat, or an experience,
every purchase at Oviedo Mall makes a difference.”
Get Involved
Community members can follow Oviedo Mall on social media or visit www.myoviedomall.com for
event details, participating store listings, and ongoing holiday promotions.
Join the conversation online using #ShopSmallOviedoMall and #ShopOviedoDay to share your favorite
local finds and holiday moments.
ABOUT OVIEDO MALL: Oviedo Mall has been part of the Central Florida community for more than
20 years and is anchored by Dillard’s and Regal Cinemas. Oviedo Mall also includes an eclectic mix of
70 national, regional, and local retailers. Oviedo Mall opened in 1998 and is owned by IGP Business
Group. Oviedo Mall is located off Red Bug Lake Road/SR417 in Oviedo Florida. For more information
about Oviedo Mall visit our website at www.myoviedomall.com.
