By Jeremy Gottschalk
Herald Intern
Central Florida native and marketing consultant Clayton Pritchard has recently acquired Olivine Marketing, a global B2B product marketing agency.
A Sanford native, Seminole High school alumni and UCF College of Business graduate, Pritchard now lives and works in Jacksonville Beach, an hour and a half from his Central Florida roots.
Pritchard’s family has lived in Sanford for generations. Until recently, his parents had resided in the home his grandfather built in the 1930’s. For Pritchard, his childhood interests included marching band both in high school and with the UCF Marching Knights for his college freshman year. As a marketing major, Pritchard was part of the inaugural Blackstone Launchpad program, part of UCF’s Center for Entrepreneurial Leadership.
Pritchard attributes his connections through Google’s student ambassador program, networking with UCF alums and his multiple internships through the Center for Entrepreneurial Leadership with getting his “foot in the door”.
Upon graduating in 2014, Pritchard moved to San Francisco and worked ad sales for Twitter, the former name of social media platform X. He has since worked with LinkedIn, Meta and multiple tech startups.
Founded in 2016, Olivine Marketing is a business-to-business, software-as-a-service, product marketing agency specializing in positioning, messaging, product launches, sales enablement and go-to-market strategy. Olivine reports more than 60 products launched and an annual revenue of more than $2 million.
Pritchard previously worked with Olivine as a contractor and alongside co-founder Ashley Wilson at Momentum, a sales AI platform acquired by Salesforce in February 2026. After stepping into a trial leadership role in fall 2025, Pritchard's acquisition was announced on April 21.
“Olivine has an exceptional foundation - deep client trust, a strong reputation in B2B SaaS product marketing and a team of talented people who care deeply about doing excellent work,” Pritchard said. “AI is changing the landscape, but it only raises the bar for clear positioning, differentiated messaging and smart go-to-market strategy. Companies still need real expertise and strategic thinking. That’s the work Olivine has always done well, and my goal is to build on that foundation while continuing to take great care of the team and clients.”
According to the April press release, Olivine Marketing founders Ashley Wilson and Raechel Lambert have strong confidence in passing the torch to Pritchard.
“We didn’t want to hand Olivine to someone who would optimize for short-term extraction at the expense of people, quality, and culture,” said Lambert.
“When I asked Clayton, almost on a whim, if he’d want to buy Olivine, it quickly became clear that he was exactly the right person,” explained Lambert. “He crushed the trial run. The team loves him, the clients love him, and he understands the work at a very deep level.”
“Olivine meant a lot to us, and we always hoped that if we ever passed it on, it would be to someone who truly understood the work, the people, and the legacy,” said Wilson. “Clayton is sharp, calm, and leads with integrity. He’s not an outsider; he’s a practitioner who already understands what made Olivine special. I couldn’t be more excited about what he’ll build next.”
For Sanford community members, the acquisition marks a success story of a hometown graduate whose strong work ethics and connections built a career in Silicon Valley and now operates a global product marketing firm back in the Sunshine State.
