If you want a classic example of how to lose an election, look no further than the present one for the job of President of the United States of America.
First, you need to be obnoxious from the start so that at the most, getting 50% of the vote, is the best you can do on a good day. Then, as a true politician, don't do any of the things that brought cheers at your numerous rallies the first time around.
Continue losing voters by insulting the sitting Republican governor of a state you desperately need to get to the 270 electoral college votes necessary to win the White House a second time. A governor who is more popular than you are.
Sue the Justice Department over the Mar-a-Lago raid. (Bad Theater)
Side with the Russians in the Ukraine invasion. Call Putin a genius.
Pick as your Vice Presidential running mate a person who, like you, can't stop criticizing people, especially "Cat Ladies".
We will see if the "Cat Lady" vote is as potent as the broccoli vote was in the defeat of Bush #1 for his re-election. *
Bush famously said he did not and would not eat broccoli. In response, the California Broccoli Growers Association sent ten tons of the green vegetable to Washington. It was donated to the Capital Area Food Bank.
*In that campaign, Hillary Clinton and Tipper Gore held up a sign saying, "Let's put broccoli in the White House again."
