SANFORD — Seminole State College of Florida has named Diana Couch of Titusville as its new director of athletics.
Couch brings more than 30 years of experience in intercollegiate athletics leadership, including athletic administration, coaching, recruitment, and student-athlete development. Most recently, she served as director of intercollegiate athletics at Lincoln Land Community College in Springfield, Illinois, where she led a transformative period of academic excellence, competitive success, and strong campus integration.
Diana Couch's athletic philosophy centers on a holistic student-athlete experience that prioritizes academic excellence, personal development, and competitive success. She fosters a culture of engagement and leadership by integrating academic honors programs and creating opportunities for student-athletes to grow both on and off the field. Committed to unity and collaboration, she builds strong departmental connections while pursuing high performance and advancement opportunities for her athletes.
Prior to her time at Lincoln Land, Couch served as associate director of athletics and later director of athletics at Florida State College at Jacksonville, where she also served as head women's basketball coach. She also brings an extensive coaching background, including head coaching roles at Indian River State College, Fort Scott Community College, and Neosho County Community College, as well as assistant coaching experience at Newman University in Wichita, Kansas, and Independence Community College in Independence, Kansas. Across these institutions, she combined competitive success with a strong emphasis on academic achievement and student development.
"I am committed to creating an environment where student-athletes, coaches, and staff feel genuinely supported and empowered to succeed academically, athletically, and personally," said Couch. "Returning home to Florida and Region 8 is especially meaningful, and I look forward to building strong connections across campus and within the community while continuing to elevate the student-athlete experience."
Nicholson Hangs up the cleats
Head Baseball Coach Mike Nicholson has announced his retirement following 26 years of service to SSC, concluding a distinguished career marked by sustained success, player development, and championship achievement.
Nicholson is stepping away after leading the Raiders program through 1,062 games across 21 seasons as head coach. Over his tenure at Seminole State, he compiled 586 wins and, combined with his previous head coaching experience at Clarkson University, finishes his career with 628 victories.
Nicholson first led the Raiders from 2001 to 2008 before transitioning into administrative leadership roles as Assistant Athletic Director and Director of Intramurals. He returned to the dugout following the 2013 season and guided the program through the 2025–26 campaign.
Reaching more than 600 career wins places Nicholson among an elite group of college baseball coaches and reflects decades of consistent success and commitment to student-athlete development—particularly within Florida's highly competitive NJCAA Division I ranks.
Under Nicholson's leadership, Seminole State qualified for postseason play nine times, captured two Mid-Florida Conference championships, advanced to four NJCAA Region 8 tournaments, and earned a berth in the 2003 NJCAA College World Series in Grand Junction, Colorado.
"Although I did not have the opportunity to work closely with Mike for long, it is clear that his impact on Seminole State Baseball runs deep," said Director of Athletics Diana Couch. "His success on the field and the advancement of his student-athletes reflect a career built on commitment, consistency, and excellence. Coach Nicholson leaves behind a strong legacy, and we are grateful for his years of service. We wish Mike and Carolyn all the best in their well-deserved retirement.”
Beyond team accomplishments, Nicholson's impact on student-athletes has been significant. His goal-oriented coaching philosophy emphasized individual development and advancement, resulting in 60 former Raiders signing professional contracts or being selected in the Major League Baseball Draft. Six former players—Mike McClendon, Johnny Monell, Brent Oberholtzer, Chris Heston, Dee Gordon, and Austin Hays—advanced to Major League Baseball.
Additionally, 263 Raiders earned athletic scholarships to continue their academic and baseball careers at four-year institutions, with more than 90 percent of second-year players advancing annually.
Nicholson's coaching excellence was recognized with multiple honors, including Conference Coach of the Year (2007, 2008), State Coach of the Year (2003), NJCAA Region 8 Coach of the Year (2003), and ABCA District Coach of the Year (2003).
Nicholson and his wife, Carolyn, the Dennis C. McNamara, Sr. Endowed Professor of Marketing and Associate Dean at Stetson University, are retiring together. The couple has one son, Kit, who is pursuing a Ph.D. in International Relations at Seoul National University. In retirement, they look forward to traveling and spending time with family abroad.
